Marks & Spencer launches ‘iconic brand’ in Longbridge store

Marks & Spencer has announced the arrival of an “iconic heritage brand” at its huge Longbridge store. Longbridge M&S is one of 11 new stores in the UK to stock Jaeger in their clothing department.

The new spring and summer collection presents a wide range of dresses and dresses, perfect for special occasions as well as everyday wear.

Shoppers in Birmingham will be able to purchase quintessential Jaeger products, such as the pure linen cut, offered as a jacket, trousers, skirt, short and waistcoat, all of which can be interchanged to be worn together. There will also be Jaeger style experts on hand at the Longbridge store to assist customers.

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Alan Macera, store manager at M&S ​​Longbridge, said: “It’s fantastic to now be able to offer Jaeger to our customers and we can’t wait to see the response. We always want to offer the best of M&S, so it’s brilliant to have a Jaeger collection in store and ready to shop just as we enter the spring/summer period.

“Our colleagues will be on hand to help you find the perfect outfit, whether it’s for a wedding, holiday or the perfect tailored outfit for the office.”

Jaeger opens at Marks & Spencer in Longbridge

Suzi Avens, head of Jaeger, added: “Over the past few years, we have worked hard to reposition Jaeger as an elegant and elevated independent brand that is proud of its heritage but poised for future success. Our expansion into 11 more M&S stores. in the UK, including Longbridge, is the latest exciting step in Jaeger’s journey as part of the M&S family, demonstrating continued confidence in the brand. We hope customers love the new spring/summer collection as much as we do!”

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